Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. That report also indicates that 64% of the most successful content marketers use content marketing to generate sales and revenue, and 60% of them use it to build a subscribed audience.
Tag: ndash
CLIP: What Are Lead Magnets & When Should Companies Use Them? – nDash.com
With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more.
CLIP: How to Build a Content Strategy – nDash.com
With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery.
CLIP: How to Build an Editorial Style Guide – nDash.com
The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. This document does more than point out grammar and punctuation requirements. It lays the foundation for consistency, quality, and accuracy across every publishing platform your company uses.
[CLIP] Checklist: How to Build Content Guidelines – nDash.com
Before we discuss why your company needs content guidelines, let’s talk about what they are. Content guidelines identify your company’s mission and goals, voice, tone, stylistic preferences, guidelines for graphics, best practices, and things content creators should avoid.