You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top of funnel demand generation pieces of content. That’s an excellent start but, it’s just that, a start. Scaling your content marketing involves more than generating ideas…
Category: Writing Clips
In this category, you’ll find all of Jenn Greenleaf’s writing clips.
CLIP: 9 Targeted Solutions You Need for High-Quality Content – nDash.com
It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But, how do you know if the content you’re creating is high-quality? Who determines if it is or…
CLIP: Top 8 Insanely Useful Content Marketing Tools Brands Need – nDash.com
There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories, including advertising and promotion, content and experience, and more. Source: Top 8 Insanely Useful Content…
CLIP: The Evolving Roles of Content Marketing for 2022 – nDash.com
We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into this a bit more deeply, where you can see expenditure…
CLIP: Announcing: Top 25 Content Marketing Events You Need to Attend
Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand events to…