CLIP: What Are Lead Magnets & When Should Companies Use Them? – nDash.com
June 9, 2021
With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more.
Marketers know that there’s no other piece of information they can receive from a prospect that’s more valuable than their email address. After receiving a prospect’s email address, marketers can begin