With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery.
Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results. In doing