Category: Writing Clips

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories, including advertising and promotion, content and experience, and more. Source: Top 8 Insanely Useful Content…

We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into this a bit more deeply, where you can see expenditure…

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand events to…

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. Content marketing allows your brand to level up by creating authentic content explicitly designed to solve your target audience’s pain points. Source: Five…

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. However, it’s much more than that. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly five million (MILLION!) blog posts went live today as of…